If you want to understand link wheel seo, you must first grasp the concept of relational linking. All this means is that linking from relevant sites to your own website counts big time!
If you have been in the industry for a while we are sure you have heard the term “Link Wheel” thrown around quite a bit and you may already understand what they are. If you are not using link wheels in your online marketing strategy currently, then get ready for a simple pattern you can follow again and again to capture keywords at free will. There is nothing spectacular about link wheels. They are a simple concept that can be used to create a path for search engines to follow that in essence all lead back to you. This creates a small but effective ring of authority to your site.
Here is a picture of a basic link wheel. Keep in mind we are seo experts, not artists…
So How Do I Build A Link Wheel?
When constructing a link wheel you will want to use all original content and you will ONLY use 2 links in each of your articles or posts. This is what allows you to create a solid and understandable “Flow” of links in your wheel. Usually one link at the top half of the post will point to your main web site using the anchor text that is also your keyword phrase or a long tail version of it. Then the second link in your article will go to the next web site in the wheel or the next spoke of the wheel. By linking this way it keeps visitors and the search engine spider within your ring of content but eventually always points back to the main site.
Here is an excellent link wheel explanation where you can learn the concept theory and see many different link wheel configurations. We are currently working on our own PDF version of this content and it will be posted here once it is complete!
This is a very attractive setup for getting indexed in ranked in search engines and can be a great way to go after and capture keyword after keyword until your site is dripping with link love, Google juice and most importantly a hell of a lot of traffic!
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